NASCAR × FedEx · Cup Series 2026 Confidential Partnership Proposal

A Title Sponsorship Proposal

Put FedEx
at the center
of American racing.

The NASCAR Cup Series is the most-watched racing property in America. We're bringing the title to FedEx first.

Prepared for

FedEx Corporation · Memphis, TN

Prepared by

NASCAR Partnership Marketing

NASCAR × FedEx · Cup Series 2026 01 · The Opportunity

The Opportunity

One title. One sport. One sponsor.

The Cup Series title sponsorship is the single largest naming-rights asset in American motorsports — the only seat with your name on every broadcast, every headline, every trophy lift for the length of the deal.

1 of 1

Title sponsorships of NASCAR's flagship series

Exclusive · Category-locking

36+

Cup Series points races every season

February through November

NASCAR × FedEx · Cup Series 2026 02 · Audience

The Audience

America's second-most-watched sport. Every weekend.

Only the NFL draws a larger weekly national TV audience than NASCAR Cup Series racing.

Avg. Cup race audience

3.2M

National TV viewers per Cup Series race across broadcast and cable partners.

Annual cumulative reach

160M+

Unique fans engaging with Cup Series content per season.

Streaming growth YoY

+38%

Cup Series direct-to-consumer streaming audience growth.

* Figures reflect recent-season Cup Series averages. Final guaranteed reach modeled in commercial appendix.

NASCAR × FedEx · Cup Series 2026 03 · Fan Loyalty

Fan Loyalty

2×

NASCAR fans are twice as likely to buy from official sponsors versus the average U.S. sports fan.

78%

Of NASCAR fans can name the series title sponsor unaided.

3.4×

More likely to recommend a sponsor's brand to friends and family.

#1

Most brand-loyal fan base in major U.S. professional sports.

NASCAR × FedEx · Cup Series 2026 04 · Demographic Reach

Demographic Reach

The NASCAR map is the FedEx map.

Cup Series fandom spans the same 18+ state footprint, the same logistics corridors, and the same mix of metro and regional America that FedEx Ground delivers to every day.

75M

Self-identified U.S. NASCAR fans — 1 in 3 adults.

38%

Female fan share — the most balanced gender split in motorsports.

$75K+

Median household income of the NASCAR Cup Series fan.

Footprint overlap

Every FedEx hub city has a Cup Series race within driving distance.

18+

States hosting Cup Series races

All 50

States with broadcast distribution

NASCAR × FedEx · Cup Series 2026 05 · Year-Round Exposure

Daytona 500FEB

MAR

APR

MAY

Coca-Cola 600JUN

JUL

AUG

SEP

OCT

ChampionshipNOV

DEC

JAN

Race MonthsContinuous Cup Series broadcasts, every weekend.

Marquee EventsDaytona 500, Coca-Cola 600, Championship Race.

OffseasonSilly-season news cycle keeps the brand in market.

NASCAR × FedEx · Cup Series 2026 06 · Hospitality

01

Infield Suites

FedEx-branded hospitality at every Cup Series race, with trackside catering and host service for 40–120 guests.

02

Garage & Pit Access

Behind-the-wall tours during race weekend — the closest civilian access in motorsports.

03

Driver Appearances

Cup Series drivers at FedEx client events, sales kickoffs, and Memphis HQ activations.

04

Championship Weekend

Top-tier client experience at the Phoenix finale — the most exclusive ticket on the schedule.

NASCAR × FedEx · Cup Series 2026 07 · Brand Integration

01

Series Naming

"The FedEx Cup Series" — every broadcast mention, ticker line, and headline for the term of the deal.

02

Trophy & Championship

The FedEx Cup awarded at Phoenix on the final Sunday — annual earned-media moment.

03

Broadcast Graphics

Persistent on-screen identity across FOX, NBC, Amazon, and TNT race telecasts.

04

Hauler Convoy

36+ co-branded haulers crossing the country every week — rolling billboards on the FedEx route.

05

Digital & Social

Integration across NASCAR.com, the official app, and 40M+ social followers.

06

In-Venue Presence

Track signage, victory lane, driver introductions, and pre-race ceremonies at every Cup event.

NASCAR × FedEx · Cup Series 2026 08 · The Ask

The Ask

Let's name the Cup.

A multi-year title partnership beginning with the 2026 Daytona 500. We'd like to open commercial discussions inside the next 30 days — and host your team trackside for the season opener.

Proposed Term

Multi-Year Title Partnership

Beginning Feb 2026 · Daytona 500 launch · structure negotiable.

Next Step

Working Session

90 minutes with the NASCAR commercial team and FedEx CMO leadership.

Contact

NASCAR Partnership Marketing

partnerships@nascar.com · Daytona Beach, FL

Put FedEx
at the center
of American racing.

One title. One sport. One sponsor.

America's second-most-watched sport. Every weekend.

The NASCAR map is the FedEx map.

Ten months of on-air brand presence.

Access your enterprise clients can't buy anywhere else.

Infield Suites

Garage & Pit Access

Driver Appearances

Championship Weekend

Not a logo on a car. The name of the sport.

Series Naming

Trophy & Championship

Broadcast Graphics

Hauler Convoy

Digital & Social

In-Venue Presence

Let's name the Cup.

Put FedExat the centerof American racing.

One title. One sport. One sponsor.

America's second-most-watched sport. Every weekend.

The NASCAR map is the FedEx map.

Ten months of on-air brand presence.

Access your enterprise clients can't buy anywhere else.

Infield Suites

Garage & Pit Access

Driver Appearances

Championship Weekend

Not a logo on a car. The name of the sport.

Series Naming

Trophy & Championship

Broadcast Graphics

Hauler Convoy

Digital & Social

In-Venue Presence

Let's name the Cup.

Put FedEx
at the center
of American racing.

NASCAR Cup Series Title Sponsorship - FedEx Partnership — presentation by NASCAR on Burndecks