Section I · The Problem

The state of sponsorship sales

A $100B+ industry, still run on email
and spreadsheets

Sponsorship is one of the last enterprise categories without a system of record. Properties chase brands. Brands chase properties. Both lose deals to the friction in between.

01

Pitch decks take weeks

Every prospect gets a custom deck rebuilt from scratch — burning the design team and slowing the pipeline.

3 wks

avg turnaround

02

Inventory lives in 14 tabs

Assets, deliverables, and pricing scattered across spreadsheets that no one trusts.

14+

tabs per deal

03

ROI is anyone's guess

Deals close, deliverables ship, then nobody can answer the only question that matters: did it work?

0%

attribution

Section II · The Shift

★ Why now

SponsorFlo AI didn't just make sponsorship faster.
It rewrote the workflow.

The old stack was a CRM, a deck tool, a billing system, and 40 spreadsheets. The new stack is one intelligent platform that does all of it — and learns as you go.

Before

6 weeks per pitch

Research, deck, proposal, redlines — every deal a snowflake.

With SponsorFlo

60 seconds.

A fully branded pitch deck — cover, audience, packages, pricing.

Stadium environment representing live sponsorship inventory

Section III · The Platform

One platform, every stage

The whole lifecycle, finally on one platform.

Six stages that used to live in six different tools — now one connected workflow with shared data, shared AI, and shared revenue insight.

/ 01One customer record across stages

/ 02One asset library, always on-brand

/ 03One AI model, learning every deal

PROSPECT1

AI Research

Find sponsors that match your audience and budget.

Perfect-fit matches

PITCH2

Deck Builder

Generate a fully-branded pitch in under a minute.

Pitch deck in 60s

PROPOSE3

Proposal Generator

Custom proposals with packages and pricing in 5 min.

5-minute proposals

NEGOTIATE4

AI Agreements

Generate, redline, and sign — deliverables auto-extracted.

Contract intelligence

DELIVER5

Inventory & CRM

Track every asset, deliverable, and payment in one ledger.

Single source of truth

MEASURE6

AI Analytics

Predictive ROI and renewal signals at the deal level.

Measure true impact

Section IV · The AI Engine

The AI Platform

Intelligence at every stage of the deal.

Eight purpose-built AI features sharing one model, one customer graph, and one asset library — so the system gets smarter with every proposal you send.

11

AI Features

10×

Faster outreach

2 min

Setup time

AI Deck Builder

Seat license, plus AI usage upside.

A predictable platform fee per sales + activation seat — with usage pricing on AI generations that scales with pitch volume. Land with a team. Expand with every deck, proposal, and agreement they ship.

$24K → $96K
Land ACV

130%+

NRR Target

82%

Gross Margin

< 12 mo

Payback

Starter

$1,995/mo

Up to 5 seats · billed annually

For small properties testing AI-native sales.

AI Deck Builder + Proposal Generator

250 AI generations / month

Inventory & CRM, 1 brand kit

Email + chat support

Land the properties.
Compound the data.

Properties have urgent pain and predictable budget cycles — they're the wedge. Brands follow the inventory. Every deal we power feeds proprietary sponsorship data back into the model, widening the moat as we scale.

The loop

Properties → Deals → Data → Better AI → More properties

Year 1 · Founder-led

01

Founder-led mid-market sales

Tier 2 colleges, esports, regional sports — fast cycles, hungry buyers.

60%

Y1 pipe source

02

Inbound & product-led

Free deck-builder trial → paid platform. SEO + Sponsorship Weekly newsletter.

25%

self-serve

03

Agency & consultant referrals

Rev-share with sponsorship consultancies who deploy us inside their clients.

15%

partner

04

League-office enterprise (Y2+)

Multi-team rollouts via single contract — Salesforce integration unlocks procurement.

Section VI · Defensibility SponsorFlo

Features get copied.
Moats don't.

Four compounding loops, not one. Each strengthens with every deal that runs through the platform — and each is harder to replicate than the last.

/ 01 ∞

Data flywheel

Every pitch, proposal, contract, and outcome trains the model on sponsorship data no horizontal AI tool can access.

Compounds every deal

/ 02 6 mo

Switching cost

Once inventory, contracts, payments, and 3 years of activations live in SponsorFlo, ripping it out is a half-year project.

Grows with usage

/ 03 2×

Two-sided graph

When both sides of the deal run on the same platform, matchmaking becomes a graph problem. Longer runtime = better matches.

Network effect

/ 04 24 yr

Distribution

IMG, USA Sevens, Infor, Perfect Game. Every design partner is a relationship that took two decades to earn.

Unfair GTM

A faster competitor could clone a deck builder in a quarter. Cloning the data, the switching cost, the network, and the rolodex takes a decade we've already started spending.

Section VI · Product Roadmap SponsorFlo

Today → 24 months

Product roadmap

Now · Shipping

11 AI features, live on platform

Deck Builder, Proposals, Mockups, Agreements, Flo AI copilot — all GA.

Platform-ready

Q1 2026

Salesforce integration + SSO

Unlocks enterprise procurement and league-office multi-tenant deployments.

Enterprise unlock

Q2 2026

Sponsor marketplace (beta)

Two-sided network: brands browse rights, properties surface inventory. Take-rate revenue.

Network effect

Q3 2026

Predictive ROI & renewal model

Proprietary model trained on the full customer corpus — the data moat compounds.

Data flywheel

2027

International + adjacent verticals

EU/UK rights holders; expand into media partnerships and influencer deal-flow.

Scale

Section V · Technical Foundation

/ 01

Tenant-isolated by design

Row-level security in Postgres. Every customer's data is partitioned at the database layer — not the application.

/ 02

Agentic, not generative

Multi-step agents on AWS Bedrock with tool-use, retrieval, and structured outputs. Every run is logged and replayable.

/ 03

Swappable model layer

Claude, GPT, and open-weights models behind a unified interface. We pick the right model for each task, not the loudest.

/ 04

SOC 2 ready

Audit logs, encryption in transit and at rest, SSO, and granular role-based access. Compliance-grade from day one.

★ The stack Best-of-breed

Infrastructure partners

+ swappable
model layer

Section V · Speed Proof

/\ SPONSORFLO

★ The 60-second deck

From a blank tab to a boardroom-ready pitch.

Watch SponsorFlo AI build a fully-branded deck — cover, audience, packages, mockups, pricing — while you grab a coffee. Every slide is editable, every asset is on-brand.

"It used to take our team three weeks to turn around a custom pitch. Now the first draft is done before the prospect call ends."— Head of Partnerships

Average build time

60s

to a complete pitch deck.

10+ Branded slides per deck

100% Editable in the canvas

5 min Full proposal turnaround

0 Designers required

Section V · Live Demo SponsorFlo

See it work

The platform, in motion.

A 20-second walkthrough of the Deck Builder going from a blank prospect to a fully-branded pitch deck — in real time, with real data.

Section VI · Built for both sides

/\ SPONSORFLO

Live event audience representing rights-holder inventory

For Properties & Rights Holders

Sell smarter, close faster.

Turn your inventory into a sales engine. Find sponsors, build decks, send proposals, and track every deliverable — from one workspace.

AI Sponsor MatchingFind brands that fit your audience.

Deck & Proposal AICustom pitches in minutes.

Inventory CRMSingle source of truth.

Billing & RenewalsCash flow on autopilot.

For Brand Sponsors

Manage every deal in one place.

Run your entire sponsorship portfolio from a single dashboard. Track placements, manage hospitality, and measure true business impact.

Deliverable TrackingNever miss a placement.

ROI AnalyticsMeasure real business impact.

Hospitality & TicketsVIP experiences managed.

Brand PortalBranded property interface.

Section VII · The Numbers

/\ SPONSORFLO

Revenue per rep, year one

$2.8M

Estimated new sponsorship revenue closed per BD rep on the AI Platform tier.

Deck turnaround

3 wks → 60s

From custom-built decks to AI-generated in under a minute.

Avg deal size

+28%

Larger packages sold when mockups are attached to proposals.

Time to first proposal

48 hrs

From kickoff call to first AI-generated proposal sent.

Section VII · Customer Validation SponsorFlo

Real teams, real results

What early users
are saying.

"We went from a three-week deck turnaround to same-day delivery. The first deal we closed with SponsorFlo paid for the platform for five years."

Regional Sports Property

Multi-venue operator

95%

Time saved

$180K

First deal

National Event Series 20+ annual events

"Finally, one system for inventory, proposals, and fulfillment. Our sales team stopped living in spreadsheets."

40+

Point tools vs.
platform.

Competitors solve one slice of the workflow. SponsorFlo owns the full lifecycle — with AI native to every stage.

AI-powered deck builder

✓

—

◐

—

Sponsorship CRM

✓

◐

—

◐

Inventory management

✓

—

◐

Proposal + contracts

✓

—

✓

—

AI sponsor research

✓

—

ROI analytics

✓

◐

—

◐

Our advantage
Only AI-native platform built specifically for sponsorship sales lifecycle

Category gap

No incumbent owns the full workflow — market is fragmented across 4–6 tools

Switching cost

Teams consolidate tools, not replace them — lower friction adoption

Section VIII · Strategic Value

Pillar 01

Category ownership

The only full-lifecycle, AI-native platform serving both properties and brands. No incumbent covers all six stages.

First mover, full stack

Pillar 02

Defensible IP

Agentic system on AWS Bedrock with a sponsorship-specific model layer, asset graph, and tenant-isolated data architecture.

8 AI features, one model

Pillar 03

Two-sided wedge

Properties bring inventory, brands bring spend. Each side compounds the other's data — a network effect competitors can't retrofit.

Network effect built-in

Pillar 04

Team & velocity

Sponsorship operators and AI engineers shipping in weeks, not quarters. The platform you'd build internally — already built.

Build vs. buy: solved

Comp set Every adjacent category — CRM, ad-tech, creator tooling — consolidated around an AI-native winner. Sponsorship is next. $100B+ TAM

Section IX · The Value Vectors SponsorFlo

/ The thesis

Most buyers walk in thinking they're buying software. They leave realizing they're buying a new revenue line, faster cycles, and a proprietary data moat.

/ 01 Top-line

Sellable asset

A new revenue line for new and existing customers.

Resell, bundle, or white-label SponsorFlo into existing accounts. Open a net-new SaaS line without building, hiring, or maintaining the platform yourself.

Net-new SaaS revenue attached to every renewal

Reseller & white-label paths with co-branded UX

Expansion lever for accounts already in your book

/ 02 Margin

Efficiency engine

Internal teams ship 5–10× faster.

The same platform you sell externally collapses your own sales, design, and ops cycles. Pitch decks, proposals, agreements, and recaps go from weeks to minutes.

3 weeks → 60 seconds per branded pitch deck

Design & ops headcount redirected to higher-leverage work

More at-bats per rep, per quarter, per dollar

/ 03 Moat

Data asset

A proprietary graph that compounds.

Every deal, deliverable, and renewal flows through one model. The system gets sharper with every proposal sent — and that intelligence belongs to you, not a vendor.

Sponsorship benchmarks nobody else has

Renewal & ROI signals at the deal level

Switching costs that grow with every quarter

Section V · The Founder SponsorFlo

Jeff McDowell

Founder · 24 years in sponsorship, tech & AI

The operator behind the platform

Lived this problem. So we built the solution.

SponsorFlo isn't a first-time founder learning sponsorship. It's an operator who scaled an AI-native subscription business from $2M to $10M ARR, led global brand for a $12B enterprise software leader, and lived inside this workflow at IMG, USA Sevens, Infor, and Perfect Game.

$2M → $10M

AI-SaaS ARR scaled 5×

DiamondKast Plus subscription product at Perfect Game.

$12B

Enterprise brand led

Global marketing for Infor — Ferrari F1, Brooklyn Nets, Borussia Dortmund.

4

AI products shipped

End-to-end on Next.js, AWS, Postgres, Stripe, and Claude agents.

Now Perfect Game · Head of Digital & AI

Previously Infor · VP Global Marketing

Built USA Sevens · EVP / CMO

Sponsorship IMG · global rights & activation

Exit Wildfire Interactive · acquired by Google

Section IX · The Ask

Where this goes next

Let's compare
the roadmaps.

We've spent two years building the platform layer for sponsorship. There's a short list of teams whose roadmap ours could meaningfully accelerate — and a conversation worth having about where the overlap is.

Stage

Pre-commercial, platform-ready

Focus

Platform, IP & team alignment

Open to

Partnership or deeper conversation

The operating system for sponsorship

Next step

A 60-minute walkthrough.

Bring your product and strategy leads. We'll show you the platform live, share what we're seeing in the market, and see where the roadmaps line up.

What we'd cover

Live platform walkthrough & how it's built

What we're hearing from properties and brands

Where our roadmap could meet yours

Direct

jeff@sponsorflo.ai

Web

sponsorflo.ai

A $100B+ industry, still run on emailand spreadsheets

Pitch decks take weeks

Inventory lives in 14 tabs

ROI is anyone's guess

SponsorFlo AI didn't just make sponsorship faster.It rewrote the workflow.

6 weeks per pitch

60 seconds.

The whole lifecycle, finally on one platform.

AI Research

Deck Builder

Proposal Generator

AI Agreements

Inventory & CRM

AI Analytics

Intelligence at every stage of the deal.

Seat license, plus AI usage upside.

Land the properties.Compound the data.

Founder-led mid-market sales

Inbound & product-led

Agency & consultant referrals

League-office enterprise (Y2+)

Features get copied.Moats don't.

Data flywheel

Switching cost

Two-sided graph

Distribution

Today → 24 months

11 AI features, live on platform

Salesforce integration + SSO

Sponsor marketplace (beta)

Predictive ROI & renewal model

International + adjacent verticals

Not a wrapper. An agentic platform.

Tenant-isolated by design

Agentic, not generative

Swappable model layer

SOC 2 ready

Infrastructure partners

From a blank tab to a boardroom-ready pitch.

60s

The platform, in motion.

For the teams selling rights — and the brands buying them.

Sell smarter, close faster.

Manage every deal in one place.

Faster pipelines, bigger deals, renewals that stick.

$2.8M

3 wks → 60s

+28%

48 hrs

What early usersare saying.

Regional Sports Property

Point tools vs.platform.

A category, not a feature.

Category ownership

Defensible IP

Two-sided wedge

Team & velocity

One platform. Three P&L lines.

A new revenue line for new and existing customers.

Internal teams ship 5–10× faster.

A proprietary graph that compounds.

Jeff McDowell

Lived this problem. So we built the solution.

AI-SaaS ARR scaled 5×

Enterprise brand led

AI products shipped

Let's comparethe roadmaps.

A 60-minute walkthrough.

A $100B+ industry, still run on email
and spreadsheets

SponsorFlo AI didn't just make sponsorship faster.
It rewrote the workflow.

Land the properties.
Compound the data.

Features get copied.
Moats don't.

What early users
are saying.

Point tools vs.
platform.

Let's compare
the roadmaps.

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