Index Ventures pitch deck — what they look for.

What Index Ventures actually looks for

• Enterprise product depth — Index partners ask sharp PMM-grade questions about packaging.

• Founder operating thesis: how do you actually go-to-market in your first 12 months?

• Defensibility via product surface area — wide products tend to win their categories.

How to format the deck for Index Ventures

1. 1

   Include a packaging slide that shows tier names, target user per tier, and pricing logic.

2. 2

   Replace "competitive landscape" with "category creation" framing if you’re inventing the category.

3. 3

   Index expects diligence-grade unit economics by Series A; build a hidden appendix slide for the deep numbers.